If you are reading this post, you probably see the value in having a good email service provider. If you’ve been doing some research, you’ve also probably come across MailChimp and ConvertKit but aren’t really sure which one to choose. Well, you’ve come to the right place because I was asking the same question before I decided. In this blog post I’ll give you all the information you’ll need to help you make the right choice.
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Having a good email service provider is crucial for bloggers for the following reasons:
a) It makes sure that we are following the CAN-SPAM laws. (I’ll elaborate on CAN-SPAM in a bit)
b) It allows us to send a mass email to everyone on our list.
c) It allows us to easily collect email addresses.
d) It ensures that every email you send doesn’t end up in your subscriber’s Spam folder.
These are the basics of CAN-SPAM:
- The sender or company must be clearly identified
- Your mailing address must be stated at the bottom of your email.
- Email subscribers must be given the option to unsubscribe in every email you send.
- If an unsubscribe request is made, you must follow through in 10 days.
Every good ESP ensures all of these rules are followed so you don’t have to worry about them. Not following this law can result in a hefty fine!
Ok…so now that we know all that…we have to decide on an email service provider.
The two ESPs I’m going to focus on are MailChimp and ConvertKit as those are the most popular amongst bloggers.
Price: The first 2000 email subscribers are free. Automation starts at $10 per month for up to 1000 subscribers. Automation is being able to send out a series of emails. At the beginning, MailChimp is the cheaper option, but once you start building a substantial list, the price is comparable to ConvertKit.
How subscribers are tracked: MailChimp uses lists which show you how someone signed up. Sometimes the same email address is on two different lists if a subscriber signed up in two different ways. This means the same address can be counted more than once.
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Price: ConvertKit starts at $29 per month from 0 to 1000 subscribers. Instead of automation, ConvertKit calls it a sequence.
How subscribers opt-in: ConvertKit uses forms to get people on your email list. For every incentive or offer, you create a different form. Subscribers are only counted once, huge benefit over MailChimp.
Other features: ConvertKit allows you to organize your subscribers. For example, you may blog about 3 different categories. On my blog I write about motherhood, lifestyle and family. If you have a subscriber who only wants to read about motherhood, you could segment that subscriber and they would only receive content related to motherhood.
Moreover, if you have a subscriber who has bought your e-book, you could identify or tag that subscriber as someone who “bought”, so you will not offer that subscriber the opportunity to purchase that same e-book again.
These functions are called tagging and segmenting which is what makes ConvertKit stand out from the rest! It’s smart software designed with a blogger’s needs in mind. If you ask me, these automation features are just genius!
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If you compare the two, I’d say ConvertKit is the clear winner, which is why I have chosen ConvertKit as my email service provider.
Click here to get started with ConvertKit.